Essential News

San José, Costa Rica, 20 de febrero. Duracell, a global leader in energy solutions and one of the world’s most recognized battery brands, announced the establishment of a new Global Business Service Center in Costa Rica.

The new operation represents a key milestone in Duracell’s global services strategy, strengthening the company’s ability to deliver efficient, scalable support to its worldwide operations which includes two manufacturing plants in the United States and four plants across Belgium and China. Costa Rica was selected following a comprehensive site‑selection process, based on its strong professional talent pool, operational efficiency, and proven track record as a hub for high‑value global services.

“Establishing our Global Service Center in Costa Rica is a strategic step in building scalable hubs that support Duracell’s global operations,” said a Lisa McCarthy, COO of Duracell. “The country offers the talent, stability, and capabilities needed to deliver high‑quality solutions efficiently and at scale.”

Located at Escazú Village, Duracell’s Global Business Service Center will centralize key business processes, with a strong focus on finance‑related services, which will represent nearly 70% of the roles, as well as human resources, talent acquisition, IT, and business support functions.

From Costa Rica, Duracell will support internal teams across North America, Latin America, and other global markets, ensuring consistent and efficient service delivery for its international operations.

The company currently employs approximately 50 people in Costa Rica and expects the operation to grow to more than 130 employees in 2026, creating new professional opportunities as the Service Center expands its scope. Duracell is seeking process‑oriented, globally minded professionals interested in working in a multinational environment, and with a minimum English proficiency level of B2. Interested candidates can apply at: www.duracell.com/careers.

For CINDE, a private organization specialized in attracting foreign direct investment and supporting multinational companies’ long-term growth in Costa Rica, the launch of Duracell’s new operation reflects a broader trend within the country’s services sector.

“We see Costa Rica consolidating as a destination where companies integrate sophisticated, high‑value processes with a critical role in operations and decision‑making”, said Ana Romero, Investment Advisory Manager at CINDE. “Costa Rica does not compete on scale; it competes on relevance, offering companies a safe and reliable environment, strong talent, and a well-established ecosystem that enables them to grow quickly while delivering high‑value services.”

“Duracell’s investment reflects a clear growth mindset combining talent and technology—including in‑house automation—to build scalable and sustainable global service operations, and at CINDE we remain closely aligned with that journey, supporting its evolution through technical evidence, strategic insights, and a data‑driven approach tailored to its long‑term service and expansion strategy.” added Romero.

Duracell is a global leader in energy solutions and one of the world’s most recognized battery brands. Founded in 1924 and a wholly owned subsidiary of Berkshire Hathaway, Duracell designs and manufactures high‑performance alkaline batteries, specialty cells, and rechargeable solutions used in everyday devices around the world. Duracell products are sold in more than 130 countries, powering consumers and businesses with reliable, long‑lasting energy solutions.

CINDE is Costa Rica’s expert and strategic guide in investment​, business development, and talent‑driven initiatives. With 44 years of experience working with multinational companies and as a key player in the investment ecosystem, CINDE has developed dozens of talent‑development initiatives that strengthen Costa Rica’s business climate and has supported the establishment of more than 450 multinationals in the country.